Lance Jackson

“A musical instrument, a painting and a sculptural foundation converge with a visual harmonic. The painted viola reflects both the metallic presence of the sculptural base as well as the musical landscape that resonates from the center of the viola as if sounds are forms and colors.”

For Lance, achieving that delicate balance between the rational and the abstract has been somewhat of a lifelong pursuit. As president of one of the most respected branding firms – a career that spans over 34 years – Lance has created visual identities for a bevy of blue-chip brands. Freshly graduated from the Colorado Institute of Art in the 70’s, he immediately struck out on his own designing corporate identities, sales collateral and advertising programs. Within a few years his firm was pioneering the idea of integrated marketing communications with offices in Denver, Dallas and San Francisco. Today Lance continues his pursuit of innovation as a brand strategist and successful abstract expressionist painter. Creating brand messages meant to communicate with many is the secret of his business success. How interesting that his studio work connects on a more intimate level with a select few. Lance is the President and Creative/Strategic Brand Director of Art + Business ONE, and serves as Design/Creative Consultant to: American General Insurance Loews Hotels Sara Lee, Centex National Education Association Sharper Image, Citicorp Pentax Sony Corporation, Club Sports International Phillip Morris Corporation United Airlines, DelWebb Qwest Communications US West. Lance serves on the Board of Trustees of the Art Institute of Colorado, the Art Institute of Phoenix and the Art Institute of Los Angeles. www.artandbusinessone.com.